The Campbell Arnott's House was created to assist us to define the way we work, identify our shared values and create a sense of belonging.
The components of 'Our House' include:
The roof of the House is our ultimate vision; "Together we will build Asia Pacific's most extraordinary food company".
The People Who Count
The first floor of Our House focuses on the people who count in our journey to reach our vision: Shareholders, Consumers, Customers and Employees.
The "Big Rocks"
The ground floor of Our House is home to our six "big rocks", which are a list of all the things we need to do to make our business successful.
These strategic initiatives will:
- Drive a combination of new products across new channels, across new geographies
- Drive cost and productivity improvements
- Drive a true step-change in performance for our region, and
- Drive extraordinary growth.
Our House Foundation
The foundation of Our House is based on our core values; Responsibility, Courage, Loyalty and Caring. These values are our decision-making compass for the "how" component of achieving extraordinary growth.